Posts Tagged ‘Advertising and marketing’

The Main Focus of Your Membership Site

The Main Focus of Your Membership Site

Whatever the theme of your membership website is, it should always be your main focus. Every piece of written content, audio content or video content should be about the main theme of your membership website. Little side trips into very closely related fields is alright but even very closely related subjects should never detract from the main focus of your site. When you chose the theme for your membership website, you chose it because it was something that you knew a lot about and/or were (and hopefully still are) passionate about. I saw a sign in a convenience store not long ago that said something like….we strive to always be kind, considerate and helpful. However, it is hard to remember that the main objective is to drain the swamp when you are up to your ears (cleaned up) in alligators. That is true for owners of membership websites. It really is hard to stay focused on your objectives when you have so many things to distract you from doing what you need to do to keep your website focused on the main theme. No matter how many distractions you have, you must still keep new, fresh, relevant and timely content on your website ...

Using a Website to Market Your Business

Using a Website to Market Your Business

There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful. One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and ...

Video SEO Including Transcription Becoming More Popular

Video SEO Including Transcription Becoming More Popular

Using video at a means of getting people interested in your website is nothing new. I recently started looking into this in some more detail and found that there was a lot more to the subject that I thought I knew but simply did not For example, did you know that video can be both captioned and also transcribed. I never even knew that was possible until the last couple if weeks and will now get all my videos transcribed The video below has been published on Youtube- it is a testimonial from a happy customer. On the Youtube link, the captions and transcriptions have been uploaded. Does it make a difference to the results of the video in SEO terms? I don't yet know; however if it helps a person who has sight difficulties then I need to do it and so should you httpv://www.youtube.com/watch?v=_R8I0XUZlHI

Avertise Using Articles About Your Website

January 03, 2011  |   Advertising and Marketing,Search Engine Optimisation   |     |   0 Comment

Avertise Using Articles About Your Website

A very efficient method to advertise your professional services, the products you are selling or simply to help you find a better job is writing targeted articles. These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life ect. There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site. The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. The only condition is that they must keep their original form, no altering, along with your presentation. This means actually more visibly and it is exactly what you need. The more interesting the article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some aspects that can make you try it: -          Writing a technical article puts order in your ideas. You will have to coherent and state clear ideas ...

How to Acquire Free Web Site Promotion

October 03, 2010  |   Advertising and Marketing   |     |   0 Comment

How to Acquire Free Web Site Promotion

You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success? Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your company’s success. If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention. Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top. There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective. *Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted.  Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you. *Make ...

Low Cost Internet Advertising Solution versus Conventional Advertising

September 22, 2010  |   Advertising and Marketing   |     |   0 Comment

Low Cost Internet Advertising Solution versus Conventional Advertising

Since the early 90’s, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings.  Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become widely used. Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions. Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution.  This is the only medium that could help people do business within a short period of time. With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their ...

Easy Profits Using PPC In Your Affiliate Marketing Business

September 16, 2010  |   Advertising and Marketing   |     |   0 Comment

Easy Profits Using PPC In Your Affiliate Marketing Business

Let us take a quick look at how PPC Search Engines work. These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase. The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click. How do you make money by using PPC into your affiliate marketing business? Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market. The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate ...

Using a Website to Market Your Business

September 15, 2010  |   Advertising and Marketing   |     |   0 Comment

Using a Website to Market Your Business

There are many different ways to market your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful. Market Your business One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the ...

All About Auto Responders

August 09, 2010  |   Advertising and Marketing   |     |   0 Comment

All About Auto Responders

Throughout the Internet, auto responders make for an excellent promotional tool. Although the technical name is an auto responder, other known names include auto email, mailbot, and email responder.  An auto responder is a great way to save time, as it responds to any message with an automatic response. Auto responders can vary from messages that go through email to scripts that are programed to run on servers.  All types of auto responders work the same, as they will automatically send a message out when a message is received.  Depending on the message they receive, they will send out the correct return message.  This can be determined by the script or the email address. Although they are great for promotional reasons, they are also widely abused all across the Internet.  Autoresponders are great to use for your daily tasks, as they will basically do all of the work for you.  On the other hand, they can also be quite disastrous on those who happen to come in contact with them. When you submit your website to search engines, directories, or classifieds, you should never attempt to use an autoresponder address.  Most of these website types use autoresponders themselves, when they send out their messages.  If ...

When is Internet Marketing Worthwhile?

August 09, 2010  |   Advertising and Marketing   |     |   0 Comment

When is Internet Marketing Worthwhile?

In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business. One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or ...

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