Does SEO Cost Much?

October 22, 2010  |   Home Page Slider   |     |   Comments Off

Advertising or marketing is one of the most important functions in any business. Can any business succeed without customers- of course they can’t so marketing is vital. Most advertising money is wasted as you never know whether or not you get a return on your investment.

One of the really neat things about search engine optimisation is that it is very easy to measure the return on investment that you get from your activity. Measuring traffic and sales through the website before and after a piece of work is carried out will let you know almost exactly how much (or little) benefit that your business has gained through search engine optimisation.

The cost of SEO can vary massively from a few hundred pounds to thousands of pounds. The problem here is that the wrong question is being asked. The real question to ask is: What return am I likely to get on my investment? The answer to this question is that returns can vary from a small return investment (20-30%) to massive returns. It depends on the competitiveness of the market that you are trading in, the sales and margin value of the product that you sell and the length of time that you measure the results over.

SEO can and should return a significant increase in sales and profitability. Over time, this activity will benefit your business as you will be keeping ahead of your competition. SEO should not, however be seen as a once and for all solution to getting visitors on to your website. As you need to keep at it as things definitely do change over time.

The answer to the question that I think you really want to know is: can I afford it? Entry level SEO can cost as little as £200 and goes up from there. Typically, £500 – £1000 or a smaller or similar monthly fee is the normal cost. Getting to the top of the search engines will, however return your investment many times over and what’s more, we guarantee it.

If you can’t afford £200 to be spent on marketing your business, you probably shouldn’t be in business in the first place- we don’t want to take money off people that they should be using to feed and clothe their families. One of the best ways to release money for SEO is to stop any or all of your other forms of advertising. Spend the money that you would have paid out to Yellow Pages or advertising in the local newspaper and you will get a far better return for your hard earned cash I promise you.

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