Archive for the ‘Search Engine Optimisation’ Category

Effective Email Marketing

November 30, 2011  |   Search Engine Optimisation   |     |   Comments Off

Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign. Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once. Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are ...

Copywriting Training

November 04, 2011  |   Search Engine Optimisation   |     |   Comments Off

Copywriting Training

Writing is a great field to get into and much of this article today will look at ways that you can focus on copywriting training. There are many different ways that you can learn more about copywriting. This article will focus on different resources for you to help in your copywriting training. The first resource that you should look for in copywriting training would be any book by Dan Kennedy. He is one of the world's foremost experts on copywriting, specifically direct response writing. Direct response writing is copywriting where people respond immediately to the offer that you present to them. This is often done in the form of direct mail. One of the very good books that he wrote is called The Ultimate Sales Letter. If you would like an introduction into copywriting, visit your local library. You will find that there should be at least one or two do-it-yourself books on copywriting training. Another great resource to help you would be the Internet. There are many different resources out there to help you in your copywriting training. Here are a couple of good websites which have tutorials on operating which ...

Million Dollar Copywriting

November 04, 2011  |   Search Engine Optimisation   |     |   Comments Off

Million Dollar Copywriting

Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we'll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting. The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area. When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate. To ensure that you are doing a great deal of copywriting, you will want to make sure that you are consistently prospecting for new business. As you are working on your current business and making your high rates, you'll always want to make sure that you have worked in the pipeline. This will ...

Learning Copywriting

November 03, 2011  |   Search Engine Optimisation   |     |   Comments Off

Learning Copywriting

If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you're writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter's Handbook, A Step-By-Step Guide to Writing Copy that Sells. "A copywriter is a sales person behind a typewriter." (p.1 of book mentioned above) This is the key when you are learning copywriting. You must learn to communicate with the audience in a way that persuades them to buy the product or service that you are writing about. There must be an initial connection that is made or else you'll find that you've lost the audience's attention. In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for the entertainment of an audience now but rather to sell a product or service. As a quick introduction to some of the important points on learning copywriting, the first ...

Freelance Copywriting Jobs

November 03, 2011  |   Search Engine Optimisation   |     |   Comments Off

Freelance Copywriting Jobs

You can find that there are numerous freelance copywriting jobs out there. Within this article today, we'll look at a couple of the different websites and how you can make sure to set yourself apart from all of the other freelancers out there. Our first task is to identify the different marketplaces where you should have a subscription. The website that will be profiled first is www.elance.com. This particular marketplace has a very strong following as more than 100,000 potential customers come by the website each week. You are able to sign up to sell your services and the system allows you to upload your best work to sell yourself to potential clients. There is also a search agents in place so that you can have jobs that meet your criteria e-mailed to you on a daily basis. Cost for a subscription to this particular website can range from eight dollars per month up to one hundred twenty dollars per month. The second website which you should look to register for it is www.guru.com. This is actually the largest online freelance marketplace on the Internet to look for online jobs including freelance copywriting jobs. The capabilities ...

Direct Response Copywriting

November 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

Direct Response Copywriting

There is a great deal of direct response copywriting in the world today. Direct response copywriting can take several different forms. It could encompass a direct-mail campaign as well as direct response ads. Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about direct response copywriting. To learn more about direct response copywriting, you should look at one of the masters: Dan Kennedy. He has written many books which you should look into. Dan has done many different areas of copywriting but direct response copywriting is one of his specialties. When you talk about direct response advertising, there is a great deal of competition. Many companies employ direct response copywriting so you must make sure that you have different ways for your advertising to stand up. When you are doing direct response copywriting, you should make sure that you are writing to your prospects as you would write to a friend. This will be slightly formal but informal in the sense that you are writing to the person in a conversational tone. You do not need to stick to ...

Copywriting Vancouver

November 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

Copywriting Vancouver

If you are looking at copywriting in Vancouver, remember that you have great opportunities in front of you for several different reasons. With the growth of the Internet and the development of online freelance markets, you are able to work on projects from all over the world. You are not limited to companies that are located strictly in Vancouver. This article on copywriting in Vancouver will focus on the different freelance online markets that you can use as well as certain opportunities that you may have with in your local area. There are several online freelance markets which you will want to look into for possible work. The first one which you should look into it is: www.elance.com. This website is great because it has an established base of customers as well as new customers looking for work every week. Within their website, it was listed that more than 100,000 potential customers visit the website every week. This is a great deal of business which you may not be privy to if you do not join the website. You can have particular projects e-mailed to you when they're posted and you're also able to ...

Copywriting Tutorials and Lessons

November 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

Copywriting Tutorials and Lessons

Copywriting is a field which you can learn through practice and education. If you find that you're a good writer, the only nuance is that you must learn is how to write in a way that sells. Within this article today on copywriting tutorials and lessons, we will look at a couple of different books which you can look into it as well as tutorials and lessons on the Internet. Copywriting will not be easy to learn and it is a lifelong subject which you will continue to improve at if you work at the subject. To paraphrase a quotation from Stephen King, he said that copywriting, really writing in general, is a subject that you continue to improve on. It would be similar to lifting weights for 10 years. You will develop muscles. If you write every day for a certain period of time, you will develop writing skills to the point where you become a very good writer. If you focus on copywriting and write everyday, you will become a very good copywriter. The first book which would like to point you towards in copywriting tutorials and lessons would be the book The ...

SEO Copywriting

November 01, 2011  |   Search Engine Optimisation   |     |   Comments Off

SEO Copywriting

Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that. A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website. One important part of the high page rank work is developing good web content. The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots. There is a great deal of writing on the Internet today which is very boring and does not interest people. The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumble upon your page. You do not get a great deal of time to impress your site upon these people so what you have to say and ...

SEO Copywriting Services

November 01, 2011  |   Search Engine Optimisation   |     |   Comments Off

SEO Copywriting Services

Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we'll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services. If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that his company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service. You want to ask for testimonials from a couple of previous clients of the SEO ...

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