Archive for the ‘Search Engine Optimisation’ Category

4 Free Social Media Tools

September 17, 2012  |   Search Engine Optimisation   |     |   0 Comment

4 Free Social Media Tools

The world of Internet and social media marketing is cut-throat and you need to have the right tools, platforms and skills to be noticed and stand out from the crowd. Today especially, so many entrepreneurs and small business owners are seeing the benefits of marketing online. Many people are adding Internet and social media marketing to their repertoire of skills or leaving their day job to work from the comfort of their home. Knowing the best tools out there for Internet marketing is key to staying on top of trends, scheduling your days well in advance and even being able to pencil in a bit of time for yourself, too. Here are four tools that are worth considering for helping you publish, manage, save time and monitor your social networks. 1. WordPress WordPress is a publishing platform that allows marketers the freedom to start publishing online without having to know any computer programming. When the social media revolution started it was thought that maybe blogs would die. Popular press was promoting the thought that social networks such as Facebook and Twitter would see the demise of ...

Seven Useful SEO Tools

September 17, 2012  |   Search Engine Optimisation   |     |   0 Comment

Seven Useful SEO Tools

I recently did a post about the best wordpress plugins so today I thought i’d highlight some tools that every one of us should have in our Arsenal. The good thing about these is most will be free or have at least have a free trial How Fast is Your Site First up is an App/tool that i hope you are all using and if not I hope you start using it today and that is Pingdoms we site loading speed checker. http://tools.pingdom.com/fpt/ whenever you set up a blog or a sales page then make sure you check it here it takes a few seconds and can show you what’s causing any problems, if your new site isn’t faster than the top ...

Google Changes SEO Landscape In Australia

September 17, 2012  |   Search Engine Optimisation   |     |   0 Comment

Google Changes SEO Landscape In Australia

Many SEO’s would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it’s a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by manipulating the results with certain tactics.  The algorithm will detect unusual activity on a web page for example, understand why this has occurred, and what it’s end result is, and instead lower the rankings of the website for a period of time (shown in diagram), an SEO who might try undo any of those changes thinking that it has worked negatively will be identified and performing a rank spamming tactic. It is an easy way for Google and other search engines to identify any sort 0f ...

Minimal SEO: 3 Vital Tips

September 17, 2012  |   Search Engine Optimisation   |     |   0 Comment

Minimal SEO: 3 Vital Tips

If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way.   If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do.   Step 1: Check Your Indexing Status    The first step is to make sure that your site is getting found! The best way to do this is to check your indexing status in Google Webmaster Tools and see how many of your pages are indexed by Google. Once you're logged in, click on "Health" and then "Index status" in the menu on the left.   The first thing to look at is the number of indexed pages, in this case, 887. How many did you expect? Obviously, if you think you have 1,000+ pages that you want Google to index and Google shows 10 indexed pages, you have a problem. In the case of this particular site, the problem looks to be the opposite of that - 887 pages ...

Stop Questioning Negative SEO — It Exists and It May Kill Your …

July 18, 2012  |   Search Engine Optimisation   |     |   0 Comment

Stop Questioning Negative SEO — It Exists and It May Kill Your …

Very interesting perspective   Stop Questioning Negative SEO -- It Exists and It May Kill Your ... (author unknown) "While leading a training session overseas I mentioned a site I watched get hit by some negative SEO activities. I know that it was negative SEO and not a slip up ...www.seobook.com/stop-questioning-negative-seo" http://www.seobook.com/stop-questioning-negative-seo

How To Leverage Brand PR To Drive SEO & Social Media

July 16, 2012  |   Search Engine Optimisation   |     |   0 Comment

How To Leverage Brand PR To Drive SEO & Social Media

Press release detailing how to leverage Brand PR- Interesting reading How To Leverage Brand PR To Drive SEO & Social Media Search Engine Land "In most enterprises, PR generally focuses on creating a certain image or viewpoint about a company or its products. In doing this, PR departments seek to g.Search Engine Land" http://searchengineland.com/how-to-leverage-brand-pr-to-drive-seo-social-media-124181 Really hope you enjoyed the post    

When Email Marketing Is Not Enough

December 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

When Email Marketing Is Not Enough

If you have already entered the world of email marketing you likely already realize the potential this type of marketing has to offer. However, you also likely realize it is not reasonable to expect your business to thrive if email marketing is the only marketing strategy you choose to utilize. This is not unusual as most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one type of marketing into their overall marketing strategy. This article will examine a few other types of Internet marketing which may be used in conjunction with email marketing. Email marketing in itself can be multi faceted. It may include sending out mass emails, distributing e-newsletters and even offering correspondence courses via email. Implementing only one of these email marketing strategies may resulting a small increase in either website traffic or sales but implementing more than one strategy at a time can create a more pronounced effect. Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business online if you are not already doing so. This can help you to enjoy a greater degree of success if you apply the strategies ...

Using Advertising in Email Marketing

December 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

Using Advertising in Email Marketing

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile. There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase. Those who are firmly against the use of ...

Word Of Mouth Marketing Stemming From Email Marketing

December 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

Word Of Mouth Marketing Stemming From Email Marketing

Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients. Email marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either ...

Subtle Email Marketing

December 02, 2011  |   Search Engine Optimisation   |     |   Comments Off

Subtle Email Marketing

Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. While these emails arrive in the inboxes of unsuspecting Internet users each day, most of them pay very little attention to these emails. That is because emails which are blatant advertisements are often viewed as spam. Most Internet users have very little tolerance for spam. Reactions to spam tend to range from simply ignoring the emails and having the email addresses blocked from sending future emails to reporting the emails to their Internet service provider for further investigation. We realize many Internet marketers have difficulty keeping their email marketing subtle. Therefore this article will provide some useful information on how email marketing can be kept subtle so it is not viewed as spam. One of the most important criteria for ensuring your email marketing is subtle and will not be viewed as spam is to provide something of quality to the recipients. This may include insightful articles, interesting quizzes or other useful facts which members of the target audience are likely to find useful. When email recipients realize an email they received is offering them something worthwhile such as knowledge or information about a ...

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