Archive for the ‘Home Page Slider’ Category

Do I Need A Website?

October 22, 2010  |   Home Page Slider   |     |   Comments Off

Do I Need A Website?

Is it true that you need a website to generate enquiries and sales from the internet? The answer is maybe. Having a website nowadays is fast becoming a requirement to do business at all. It is possible, however to do business through the internet without having a website at all. Google places is the map you see of the area that you have searched for at the top of the search engine results. For example, if you type in Basildon Plumbers into Google, one of the first things that you see is that little map. Not all the businesses listed there will have websites- some just list their business with Google and then Google lets people choose which business they look at through providing information like opening hours, telephone number, website details, etc. Which businesses do you think get the most business- the ones with a website or the ones that don’t? Of course in the long run you do need to have a website. We know many excellent website designers that we can put you in touch with- each one has their own style and of course that choice is up to you. We can manage the process for you if ...

Does SEO Cost Much?

October 22, 2010  |   Home Page Slider   |     |   Comments Off

Does SEO Cost Much?

Advertising or marketing is one of the most important functions in any business. Can any business succeed without customers- of course they can’t so marketing is vital. Most advertising money is wasted as you never know whether or not you get a return on your investment. One of the really neat things about search engine optimisation is that it is very easy to measure the return on investment that you get from your activity. Measuring traffic and sales through the website before and after a piece of work is carried out will let you know almost exactly how much (or little) benefit that your business has gained through search engine optimisation. The cost of SEO can vary massively from a few hundred pounds to thousands of pounds. The problem here is that the wrong question is being asked. The real question to ask is: What return am I likely to get on my investment? The answer to this question is that returns can vary from a small return investment (20-30%) to massive returns. It depends on the competitiveness of the market that you are trading in, the sales and margin value of the product that you sell and the length of time ...

Web Designers And SEO

October 22, 2010  |   Home Page Slider   |     |   Comments Off

Web Designers And SEO

In the last couple of weeks I have had several meetings with website designers. What I found out shocked and surprised me. They know next to nothing about getting your website ranked highly in the search engines! Now don't get me wrong, the website designers I met were to a man really nice, pleasant creative people. The websites that they had created looked wonderful. Some of the websites that they showed me or I checked out when I looked through their portfolio should be award winning from a design point of view. The problems however started to rear their heads when I asked the most basic questions about search engine optimisation. Nothing complicated, technical or difficult- just the very basic principles of search engine optimisation. None of them had the first clue about how to get a website to rank highly in Google and for the most part, they didn't seem to care much. My view is that a website needs to make you money- if it doesn't, why on earth would you waste your time and money by having one! So let's start by looking at something simple. Ask your website designer what a Title tag is. Now, in every case in ...

Guaranteed Extra Business

October 22, 2010  |   Home Page Slider   |     |   Comments Off

Guaranteed Extra Business

Here are some incredible stats about search engines that you may not know: • 75% of British people use search engines on a regular basis. • 56% of all British people using one every single day. • 40% of all search engine searches are for local businesses and services. • 54% of British people regularly use the internet instead of the phone book to find local services • 92% of all local searches will eventually convert into a sale The most popular way for someone to find a website is by going through a search engine. Google is the most popular, so it’s important to target their results more than other search engines. The whole search engine industry used to be about very short “keywords” that would lead people to finding the website they were looking for. Everyone used to simply type things like “Computer repairs” into a search engine, check out the first few results and then make a decision about what they wanted to do. However, these days, consumers are becoming much better at searching with Google, so keywords have progressively become longer in order to return more relevant results. For example, instead of just “Computer repairs” which may give us ...

Learn all about SEO

October 22, 2010  |   Home Page Slider   |     |   Comments Off

Learn all about SEO

Our newsletter lets you know everything you need to know about search engine optimisation. The web changes every day and you need to keep up with the news and the latest trends that ultimately will affect your business and your life. Our newsletter is sent out about once a month and is never sent out without your permission. We will never sell your email address and to be honest, we’re too busy helping people to make money from their websites to bombard you with useless information or carefully disguised affiliate links. Just fill in the form, day or night- the internet never sleeps and we will send you the latest edition of our newsletter. Alternatively, please check out our articles that can be found here and the answer to the question that has been puzzling you may be found right here.

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