Archive for the ‘Advertising and Marketing’ Category

How to Write Retail Advertising Copy

September 13, 2011  |   Advertising and Marketing   |     |   0 Comment

How to Write Retail Advertising Copy

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman A skilled layer of mosaics works with small fragments of stone—they fit into more places than the larger chunks. The skilled advertiser works with small words—they fit into more minds than big phrases. The simpler the language the greater certainty that it will be understood by the least intelligent reader. The construction engineer plans his road-bed where there is a minimum of grade—he works along the lines of least resistance. The advertisement which runs into mountainous style is badly surveyed—all minds are not built for high grade thinking. Advertising must be simple. When it is tricked out with the jewelry and silks of literary expression, it looks as much out of place as a ball dress at the breakfast table! The buying public is only interested in facts. People read advertisements to find out what you have to sell. The advertiser who can fire the most facts in the shortest time gets the most returns. Blank cartridges make noise but they do not hit—blank talk, however clever, is only wasted space. You force your salesmen to keep to solid facts—you don't allow them to sell muslin with ...

The Main Focus of Your Membership Site

The Main Focus of Your Membership Site

Whatever the theme of your membership website is, it should always be your main focus. Every piece of written content, audio content or video content should be about the main theme of your membership website. Little side trips into very closely related fields is alright but even very closely related subjects should never detract from the main focus of your site. When you chose the theme for your membership website, you chose it because it was something that you knew a lot about and/or were (and hopefully still are) passionate about. I saw a sign in a convenience store not long ago that said something like….we strive to always be kind, considerate and helpful. However, it is hard to remember that the main objective is to drain the swamp when you are up to your ears (cleaned up) in alligators. That is true for owners of membership websites. It really is hard to stay focused on your objectives when you have so many things to distract you from doing what you need to do to keep your website focused on the main theme. No matter how many distractions you have, you must still keep new, fresh, relevant and timely content on your website ...

Using a Website to Market Your Business

Using a Website to Market Your Business

There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways. Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful. One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and ...

Facebook and Friendfinder: Popular Social Networking Websites

Facebook and Friendfinder: Popular Social Networking Websites

Individuals, of all different ages, enjoy meeting and communicating with other internet users.  Despite the fact that individuals of all ages use the internet to socialize, there are certain groups of individuals that do more than others. Those groups of individuals include students, both high school students and college students. For that reason, it is only fitting that there should be a social networking website that has a focus on these particular individuals. That networking website is known as Facebook. Facebook may not be as well known as other popular social networking websites, such as Yahoo! 360 or MySpace, but it is still popular.  That popularity is mostly among high school students and college students, mostly because Facebook focuses on these individuals in particular.  With Facebook, you are required to register for a specific network. That network can either include the high school or college which you attended or are currently attending.  Once you have joined the website, you should easily be able to make contact with others who are in the same network. The network in which you join can be considered an advantage of Facebook, as well as a disadvantage.  See, Facebook does not work like most other social networking ...

How and Why You Should Market Your YouTube Videos

How and Why You Should Market Your YouTube Videos

Do you enjoy uploading videos that you made to the YouTube website?  If so, you may be pleased with all of the traffic that you get.  YouTube is known to get thousands of visitors a day.  For you, this means that your YouTube videos may be watched by thousands of people or more!  As much traffic as YouTube brings you and your videos, you may be looking for more.  If you are, you will want to examine other ways to market your YouTube videos.  Just a few of the many marketing approaches that you can take are outlined below. Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube.  For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know.  If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about or what your YouTube screen name is.  YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your ...

Benefits of Registering With YouTube

Benefits of Registering With YouTube

Do you enjoy watching videos on YouTube?  Even if you have never visited YouTube before, you are urged to do so, as you will likely find it fun, exciting, and entertaining.  YouTube is a video sharing website which allows internet users, just like you, to upload and share videos that they have made.  Perhaps, the greatest thing about YouTube is that it is free. When visiting the YouTube website to watch videos, you can do so without having to create a YouTube account.  Despite not being required to create a YouTube account, you may want to look into doing so, as there are a number of benefits to being a YouTube member.  Just a few of those benefits are outlined below. One of the many benefits to registering for a free YouTube account is that it is relatively easy to do. When you signup for a free YouTube account, you need to provide a little bit of information about yourself.  This information includes your name, the country that you live in, your zip code, your date of birth, as well as your gender.  You will also need to create a YouTube user name for yourself, as well as a password.  Your password ...

Advantages to Making Your Own YouTube Videos

Advantages to Making Your Own YouTube Videos

Are you a fan of YouTube?  If you enjoy watching free videos online, from a number of different genres, you may be a huge fan of YouTube.  Although many internet users only watch videos on YouTube, there are many who also post their own YouTube videos.  If you have never done so before, you may be wondering whether or not you really should.  To determine whether or not you should make and upload your own videos to the YouTube website, you will want to examine the advantages or the plus sides to doing so. SEO Wales can help you with this. Perhaps, the biggest advantage to making your own YouTube videos is that your videos can be just about whatever you want them to be.  Popular videos on YouTube right now include comedy skits, video blogs, how-to videos, and music videos from up and coming artists.  Whether you want to make a video blog of yourself or if you and your friends want to just have fun with a video camera, you can do so. Of course, when making a YouTube video you will want to use your best judgment.  Although YouTube accepts videos on a wide variety ...

‘Zip it, Block it, Flag it’ – a guide to the code

July 08, 2011  |   Advertising and Marketing,Website Design On Page   |     |   0 Comment

‘Zip it, Block it, Flag it’ – a guide to the code

'Zip it, Block it, Flag it' – a guide to the code The code has been designed to: give parents the confidence to be able to help their children enjoy the internet safely help children and young people understand how their online experiences can expose them to risks The code has three simple actions: Zip it - keep your personal information private and think about what you say and do online Block it - block people who send you nasty messages and don’t open unknown links and attachments Flag it - flag up with someone you trust if anything upsets you or if someone asks to meet you offline It’s easy to remember when talking to children about online safety and it’s designed to help keep them safe on the internet. Zip it Make sure your child knows to always keep private information safe and watch what they say on the internet. People may not be who they say they are online and it’s not always possible to control who can see your child’s information. Your child should know not to give out information like: their full name photos postal or email addresses school information mobile or home telephone numbers details of places they like to spend time Make sure your child knows that they ...

The News Of The World Scandal And Your Website

The News Of The World Scandal And Your Website

The News Of The World Is Closing Down The News of The World is going to be closed down this coming weekend- News International announced today that this coming Sunday will be the very last News Of The World Sunday newspaper to be produced in the UK. I remember as a child trying to sneak a peek at the titillating stories in the paper and perhaps get a peek of something that I shouldn't have been looking at.I never really liked their style of journalism but they certainly had a strong following of people who would read the paper- even my father sometimes bought The News of the World So, why is The News of The World closing down? They are closing down purely and simply because of the reputation that they have developed through the phone hacking scandal.The story basically is that they are being accused of tolerating a culture that encouraged journalists to hack in to people mobile phones and listen to their voice mail. Now, I have no idea if this is true or untrue, however the bottom line is that the scandal had enough validity to cause ...

Video SEO Including Transcription Becoming More Popular

Video SEO Including Transcription Becoming More Popular

Using video at a means of getting people interested in your website is nothing new. I recently started looking into this in some more detail and found that there was a lot more to the subject that I thought I knew but simply did not For example, did you know that video can be both captioned and also transcribed. I never even knew that was possible until the last couple if weeks and will now get all my videos transcribed The video below has been published on Youtube- it is a testimonial from a happy customer. On the Youtube link, the captions and transcriptions have been uploaded. Does it make a difference to the results of the video in SEO terms? I don't yet know; however if it helps a person who has sight difficulties then I need to do it and so should you httpv://www.youtube.com/watch?v=_R8I0XUZlHI

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