Archive for the ‘Advertising and Marketing’ Category

Google Adsense: Understanding Image Ads and Making Google Adsense Dollars with Writingup.com

November 29, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Understanding Image Ads and Making Google Adsense Dollars with Writingup.com

What are image ads? Image ads are graphical ads. Unlike traditional banner ads, image ads are also targeted to the appropriate audience, just like text ads. A publisher that has a combination of image ads and text ads has a greater revenue generating potential. Image ads are only for Adsense for Content pages and not available for Adsense for Search results pages. There are 5 major formats of image ads. The Leaderboard, which is about twice the size of a banner ad, the banner image ad, the skyscraper, the wide skyscraper and the medium rectangle. Google's technology determines on a page by page basis whether image ads, text ads, or a combination of both will make you more money and then delivers the appropriate format. You can choose to run only image ads, but Google recommends selecting both, thereby giving them a better chance to target the right advertising for your page, generating more revenue for you. Bottom line: taking these two methods together will give you the best chance at making the most revenue. How to Make Google Adsense Dollars at Writingup.com To get started blogging at writingup.com, first you'll need to create a Google Adsense account. If you've already ...

Google Adsense: How to Apply for the Program and Important Info on Paying Taxes

November 28, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: How to Apply for the Program and Important Info on Paying Taxes

How to Apply to the Google Adsense Program Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to www.google.com/adsense and click on apply. Click on the drop down arrow under account type and select whether you're an individual or business. If you're not sure which one to choose, click on the question mark to the left. Next, select your country or territory. Under website information, it asks for your primary URL. If you have your own website, list it here. If you are using a blogging site such as writingup.com or bloggingparty.com that URL goes here. Select your website's primary language. Google adsense supports Chinese (simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish. Select the product you want on your pages. Adsense for Content means you will have advertising targeted to the content on your pages. For instance, if you write about flooring, you might have carpet ads on your page. Adsense for Search is for you to add a Google search box to your pages. To maximize your Google Adsense earnings, ...

Google Adsense: Don’ts for Using the Google Adsense Program

November 28, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Don’ts for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It's important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Don'ts for using the program: DON'T Never, ever, ever click on your own ads. Google Adsense makes it very clear this won't be tolerated. Don't ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program. Don't participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit. Don't worry if you don't understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. Be patient and above all, have fun! Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money. Word Count 195 PPPPP

Google Adsense: Dos for Using the Google Adsense Program

November 27, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Dos for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It's important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program: DO Read the Terms and Conditions and Program Policies thoroughly. Read everything you can about Google Adsense. Learn from others' experiences and mistakes. Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it does take some time and hard work. That's why it's so important that you write about something you care about. Hard work is even harder if you don't like what you're doing. Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people's blogs and comment on them. Only offer a comment though if it is truly sincere. Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money. Word Count 203 PPPPP

Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program

November 27, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program

How Can I Make Sure That My Account Will Not Be Disabled? Google Adsense Program Policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site. Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out? Make sure that ads associated with Google never appear in an unrequested pop-up. Don't be talked into purchasing traffic for your site that may contain adware. Respect the Google trademarks. Don't use any Google trademarks or logos without their consent. Don't change the Adsense code. If you're a pro at html, don't assume you can add your own code. If you're new to html, simply copy and paste the offered code. Don't mess with it. Provide a good environment for advertisers and a positive user experience. Don't try to be deceptive in any way. Google's rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google's. ...

Google Adsense: Where to Place Ads on Your Web Pages and a Profile of Bloggerparty.com

November 27, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Where to Place Ads on Your Web Pages and a Profile of Bloggerparty.com

Deciding Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It's your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right? The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse. If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first. The fun thing is experimenting with all the possibilities. Try different ad locations and different colors ...

Google Adsense: What is Google Adsense for Search

November 26, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: What is Google Adsense for Search

Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power with the Google Adsense program. Just like Adsense for Content places targeted ads on your content pages, Adsense for Search places targeted ads on the results page of the search set in motion on your page. You can use the standard Google search box on your site and the user can then search the web or even your site. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo. The best thing about Google Adsense for Search is that you can track what your visitors are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range. Word Count 175 PPPPP

Google Adsense: Computer Knowledge and Direct Deposit

November 25, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Computer Knowledge and Direct Deposit

Do I Need to be Computer Savvy to Use Google Adsense? You don't have to be a techno-geek to use Google Adsense. In fact, you don't need any more technical knowledge than you do to surf the web. Google Adsense is very user-friendly with a comprehensive support site to answer any question you might have. You are first walked through the sign-up process where you are prompted for any and all information needed. You will then have a couple of days while you are waiting for your account to be approved. This would be a good time to familiarize yourself with the program policies, which of course you read before you signed up. But look again. Make sure the site you are registering doesn't have any of the no-nos listed. For instance, some profanity is allowed, but nothing excessive. What is excessive? That could be a gray area, but if you're in doubt, don't register that site. There's plenty of sites with little or no profanity. Look at the support site while you are waiting on Google Adsense and see what other's are saying and doing. Most of all, have fun. ...

Google Adsense: How Much Money You Can Make and URL Channels Explanation

November 25, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: How Much Money You Can Make and URL Channels Explanation

How Much Money Can I Make With Google Adsense? How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program? These are the questions you must ask yourself in order to answer that question. Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard? Not many. Almost any business venture requires some kind of start-up money. If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you're still showing 0.00 after a month, it may be time to implement some of those optimization tips you'll find on the Google Adsense Support Site. Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting? As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you're the boss. What Are URL Channels and How to ...

The Horse that Drew the Load

October 13, 2011  |   Advertising and Marketing   |     |   0 Comment

The Horse that Drew the Load

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman A moving van came rolling down the street the other day with a big spirited Percheron in the center and two wretched nags on either side. The Percheron was doing all the work, and it seemed that he would have got along far better in single harness, than he managed with his inferior mates retarding his speed. The advertiser who selects a group of newspapers usually harnesses two lame propositions to every pulling newspaper on his list, and just as the van driver probably dealt out an equal portion of feed to each of his animals, just so many a merchant is paying practically the same rate to a weak daily, that he is allowing the sturdy profitable sheet. Unfortunately the accepted custom of inserting the same advertisement in every paper acts to the distinct disadvantage of the meritorious medium. The advertiser charges the sum total of his expense against the sum total of his returns, and thereby does himself and the best puller an injustice, by crediting the less productive sheets with results that they have not earned. It's the pulling ...

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