Archive for the ‘Advertising and Marketing’ Category

Companies in Georgia Can Now Work With Internet Marketing Company to …

July 22, 2012  |   Advertising and Marketing   |     |   0 Comment

Companies in Georgia Can Now Work With Internet Marketing Company to …

Companies in Georgia Can Now Work With Internet Marketing Company to ... San Francisco Chronicle (press release) ""We are thrilled to be able to work with Georgian businesses to help them with internet marketing," said Maria Ciccio, Marketing Director for IMC. The marketing professionals at the search engine marketing company work with clients in Georgia to help ...San Francisco Chronicle (press release)" http://www.sfgate.com/business/prweb/article/Companies-in-Georgia-Can-Now-Work-With-Internet-3715842.php  

How to Construct SEO-Friendly URLs | Video | Entrepreneur.com

July 22, 2012  |   Advertising and Marketing   |     |   0 Comment

How to Construct SEO-Friendly URLs | Video | Entrepreneur.com

How to Construct SEO-Friendly URLs | Video | Entrepreneur.com (author unknown) "Search Engine Land editor Danny Sullivan explains what you need to know about optimizing ...www.entrepreneur.com/video/223938" http://www.entrepreneur.com/video/223938  

SEO for Images

July 22, 2012  |   Advertising and Marketing   |     |   0 Comment

SEO for Images

SEO for Images (author unknown) "Learn how image search engines rank images and how and when you should optimize your images for search engines.www.lunametrics.com/blog/2012/07/17/seo-images/" http://www.lunametrics.com/blog/2012/07/17/seo-images/  

Today In Horrible Infographics: Content Marketing Warfare

July 18, 2012  |   Advertising and Marketing   |     |   0 Comment

Today In Horrible Infographics: Content Marketing Warfare

  Today In Horrible Infographics: Content Marketing Warfare Forbes "The SEO world is in a frenzy because Google has rolled out algorithm updates, titled Penguin and Panda, which penalize websites that have been overly-optimized to game the older algorithm. Naturally, this has been heralded as a distaster for SEO as we ..." http://www.forbes.com/sites/jasonoberholtzer/2012/07/18/today-in-horrible-infographics-content-marketing-warfare/  

SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients

July 16, 2012  |   Advertising and Marketing   |     |   0 Comment

SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients

  Really interesting post here- what suits your business best? SEO Audits: Strategic Vs. Tactical – The Right Solution for Clients Search Engine Journal "Something that comes up often in my discussion with others in our industry regarding audit work is how many people who do SEO audits spend dozens, possibly even hundreds, of hours on an audit, and then deliver an 80-page or 100-page (or more) ...Search Engine Journal" http://www.searchenginejournal.com/seo-audits-strategic-vs-tactical-the-right-solution-for-clients/46124/      

Organizing Your Email Marketing Campaign

December 01, 2011  |   Advertising and Marketing,Affiliate Marketing,Search Engine Optimisation   |     |   Comments Off

Organizing Your Email Marketing Campaign

If you have recently decided to try implementing an email marketing campaign, you can congratulate yourself on becoming involved in one of the most effective types of online marketing for your business. While many business owners tend to shy away from email marketing campaigns because they believe these campaigns are always viewed as spam, others realize the importance of this type of advertising and are willing to spend a great deal of time and effort into organizing their email marketing campaign. These business owners will likely find they are able to enjoy an advantage over their competitors who do not take the time to implement an email marketing campaign. This article will describe the steps necessary to organize an effective email marketing campaign. One of the first elements you should consider when you make the decision to start an email marketing campaign is the type of information you wish to include in your emails to potential clients. This is very important because the information you provide will help your email recipients to determine whether or not they think your products or services are worthwhile. You can include a variety of information in marketing emails. This may include, but is not ...

Email Marketing With E Newsletters

December 01, 2011  |   Advertising and Marketing,E Mail and Customer Contact,Search Engine Optimisation   |     |   Comments Off

Email Marketing With E Newsletters

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign. An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter. In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use. The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the ...

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

November 30, 2011  |   Advertising and Marketing,E Mail and Customer Contact   |     |   Comments Off

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me? More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It's also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser's costs and Google won't tolerate this. Google Adsense has state of the art technology and they know what's going on. Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads. Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there's no reason for anybody to even entertain the idea of using invalid clicks. Having Control Over Your Adsense Account You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of ...

Google Adsense: The Google Adsense Report and Why the Program is Original

November 30, 2011  |   Advertising and Marketing,Blogs and Blogging   |     |   Comments Off

Google Adsense: The Google Adsense Report and Why the Program is Original

Understanding the Google Adsense Report When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you'll see "Today's Earnings." This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees. It's interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report. Next, you'll notice the number of clicks. This refers to the number of times "your ads" were clicked on. Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of ...

Google Adsense: Having Multiple Sites For One Account and Buying Google Adsense “Secrets”

November 29, 2011  |   Advertising and Marketing   |     |   Comments Off

Google Adsense: Having Multiple Sites For One Account and Buying Google Adsense “Secrets”

Is it Possible for Me to Have More Than One Site For My Google Adsense Account? Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don't even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them. All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site. The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google's webcrawler will detect the code and you're all set. Will It Help Me to Buy Google Adsense "Secrets" E-books and Reports? As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it's no surprise ...

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