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Is Email Marketing Right For Your Business?

December 01, 2011  |   Affiliate Marketing,Blogs and Blogging,Search Engine Optimisation   |     |   Comments Off

Is Email Marketing Right For Your Business?

Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. This is because you have to consider a number of different factors before making your decision. You should consider your target audience and their propensity to use the Internet, whether or not your message can be effectively states in an email and whether or not your message is likely to be misinterpreted as spam. All of these factors are important and can help you determine whether or not email marketing is right for your business. One of the most important factors to consider when deciding whether or not to invest your money, energy and time into email marketing is your target audience and how likely they are to use the Internet regularly. This is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the Internet to purchase or research the products or services you offer. Even if the use the Internet for other ...

National Wealth and Public Indebtedness

December 01, 2011  |   Blogs and Blogging   |     |   0 Comment

National Wealth and Public Indebtedness

With the recent news all seemingly surrounding debt- I thought it may be interesting to add a different perspective: WHILE the lives and the wealth of the European nations are being sacrificed on a scale hitherto unparalleled, it is well in the interests of those nations, as well as of our own, that we conserve the lives and wealth of our own people. The greatest wealth of a nation is its children, its productive workers, its scientific men and other leaders, its accumulated knowledge and social traditions. These are immeasurable, but the Bureau of the Census has recently prepared a report on the material wealth and indebtedness, according to which it is estimated that the total value of all classes of property in the United States, exclusive of Alaska and the insular possessions, in 1912, was $187,739,000,000, or $1,965 per capita. This estimate is presented merely as the best approximation which can be made from the data available and as being fairly comparable with that published eight years ago. The increase between 1904 and 1912 was 75 per cent., for the total amount and 49 per cent. for the per capita. Real estate and improvements, including public property, alone constituted $110,677,000,000, ...

Organizing Your Email Marketing Campaign

December 01, 2011  |   Advertising and Marketing,Affiliate Marketing,Search Engine Optimisation   |     |   Comments Off

Organizing Your Email Marketing Campaign

If you have recently decided to try implementing an email marketing campaign, you can congratulate yourself on becoming involved in one of the most effective types of online marketing for your business. While many business owners tend to shy away from email marketing campaigns because they believe these campaigns are always viewed as spam, others realize the importance of this type of advertising and are willing to spend a great deal of time and effort into organizing their email marketing campaign. These business owners will likely find they are able to enjoy an advantage over their competitors who do not take the time to implement an email marketing campaign. This article will describe the steps necessary to organize an effective email marketing campaign. One of the first elements you should consider when you make the decision to start an email marketing campaign is the type of information you wish to include in your emails to potential clients. This is very important because the information you provide will help your email recipients to determine whether or not they think your products or services are worthwhile. You can include a variety of information in marketing emails. This may include, but is not ...

Email Marketing Strategies

December 01, 2011  |   Affiliate Marketing,E Mail and Customer Contact,Search Engine Optimisation   |     |   Comments Off

Email Marketing Strategies

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing. If you do not have a great deal of information about email marketing and do not fully understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email ...

Email Marketing With E Newsletters

December 01, 2011  |   Advertising and Marketing,E Mail and Customer Contact,Search Engine Optimisation   |     |   Comments Off

Email Marketing With E Newsletters

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign. An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter. In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use. The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the ...

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

November 30, 2011  |   Advertising and Marketing,E Mail and Customer Contact   |     |   Comments Off

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me? More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It's also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser's costs and Google won't tolerate this. Google Adsense has state of the art technology and they know what's going on. Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads. Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there's no reason for anybody to even entertain the idea of using invalid clicks. Having Control Over Your Adsense Account You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of ...

Tips for Keeping Your Blog Up to Date

November 30, 2011  |   Blogs and Blogging   |     |   Comments Off

Tips for Keeping Your Blog Up to Date

Keeping a blog up to date is one of the most important aspects of blogging. This is so important because regular blog visitors expect new postings on a regular basis. Not all visitors expect to see a new post as often as once a day but most blog readers expect the content on the blog to be updated on a regular basis. In most cases visitors expect new content on at least a weekly basis. However, depending on the subject matter the visitors may expect updates on a basis which is either more frequent. Similarly visitors may not be interested in receiving this type of information more than a few times a year. Blog owners should be aware of the frequency of which readers expect new posts and should make an effort to oblige the readers with updates this often. This article will discuss methods for keeping a blog up to date including scheduling a regular time to post blogs, using publishing tools wisely and hiring guest bloggers when necessary. Finding Time to Post Daily One way to help to ensure a blog remains up to date is to schedule time to post blogs on a daily basis. This is especially ...

Email Marketing Mistakes

November 30, 2011  |   Search Engine Optimisation   |     |   Comments Off

Email Marketing Mistakes

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience. We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It ...

Combining Email Marketing with Other Types of Marketing

November 30, 2011  |   Search Engine Optimisation   |     |   Comments Off

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once. As the old saying goes, "Two heads are better than one," and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective ...

Google Adsense: The Google Adsense Report and Why the Program is Original

November 30, 2011  |   Advertising and Marketing,Blogs and Blogging   |     |   Comments Off

Google Adsense: The Google Adsense Report and Why the Program is Original

Understanding the Google Adsense Report When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity. On the Reports tab, you'll see "Today's Earnings." This is the approximate amount you have earned today in your Google Adsense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees. It's interesting to look at the breakdown. As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column. While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report. Next, you'll notice the number of clicks. This refers to the number of times "your ads" were clicked on. Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of ...

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