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Your Affiliate Marketing Guide

October 19, 2011  |   Affiliate Marketing   |     |   Comments Off

Your Affiliate Marketing Guide

Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing so is not that complicated, and we have created this guide to get you started. First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else's service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary. Affiliate marketing can be used to make a decent income several ways. You can use a website, a blog, newsletter, email, ads etc. The list goes on and on. However, the most popular form of affiliate marketing is done with a website. When you choose the market that ...

Getting the Most From Affiliate Marketing

October 18, 2011  |   Affiliate Marketing   |     |   Comments Off

Getting the Most From Affiliate Marketing

Affiliate marketing is nothing new on the internet. However, it sure is something that many come and go after. When you are looking to start your own website or blog and add some affiliate marketing links to it, there are some things that you should know. Affiliate marketing is not for everyone. It is not for anyone that is looking to make money fast, nor is it for the impatient. You have to have two things in order to be successful with affiliate marketing, and those two things are patience, and determination. When you put those two together, there is no stopping you or what you can do with your affiliate marketing business. Affiliate marketing can be done a few ways; it can be done through email, newsletters, websites, or blogs. By using any of these things, you can be successful if you are marketing to the right audience. Finding your readership, and catching them with good content is what it is all about. To do so, you need to know where they go and what they look for. Try starting with message boards to begin with. However, use some patience and don't come off as the newbie know it all. ...

Affiliate Marketing Rules

October 17, 2011  |   Affiliate Marketing   |     |   Comments Off

Affiliate Marketing Rules

So you have been wanting to get into affiliate marketing, and want to know the rules. You have your website and or blog all set up and ready to go. You have chosen your niche and market that you want to promote and make money off of. You just need links to start making money. Promoting other's services and products is not something that is difficult to do. However, you will find that with all of the many companies that offer affiliate programs, and referral options, they all have their own rules that you must follow. Affiliate marketing is pretty easy to follow, that is unless you have many different programs that you are a part of. When you start getting so many that you cannot remember the rules, or the guidelines that you have to follow, you might have a problem. This is because the rules for affiliate programs are as different as the companies. Each company is allowed to make their own rules. However, you might see many similarities. That does not mean that they are copying one another, or cloning their affiliate program so to speak, but yet it means that they have the same rules. Affiliate marketing rules ...

The Horse that Drew the Load

October 13, 2011  |   Advertising and Marketing   |     |   0 Comment

The Horse that Drew the Load

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman A moving van came rolling down the street the other day with a big spirited Percheron in the center and two wretched nags on either side. The Percheron was doing all the work, and it seemed that he would have got along far better in single harness, than he managed with his inferior mates retarding his speed. The advertiser who selects a group of newspapers usually harnesses two lame propositions to every pulling newspaper on his list, and just as the van driver probably dealt out an equal portion of feed to each of his animals, just so many a merchant is paying practically the same rate to a weak daily, that he is allowing the sturdy profitable sheet. Unfortunately the accepted custom of inserting the same advertisement in every paper acts to the distinct disadvantage of the meritorious medium. The advertiser charges the sum total of his expense against the sum total of his returns, and thereby does himself and the best puller an injustice, by crediting the less productive sheets with results that they have not earned. It's the pulling ...

You Must Irrigate Your Neighborhood

October 07, 2011  |   Advertising and Marketing   |     |   0 Comment

You Must Irrigate Your Neighborhood

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman Half a century ago there were ten million acres of land, within a thousand miles of Chicago, upon which not even a blade of grass would grow. Today upon these very deserts are wonderful orchards and tremendous wheatfields. The soil itself was full of possibilities. What the land needed was water. In time there came farmers who knew that they could not expect the streams to come to them, and so they dug ditches and led the water to their properties from the surrounding rivers and lakes; they tilled the earth with their brains as well as their plows—they became rich through irrigation. Advertising has made thousands of men rich, just because they recognized the possibilities of utilizing the newspapers to bring streams of buyers into neighborhoods that could be made busy locations by irrigation—by drawing people from other sections. The successful retailer is the man who keeps the stream of purchasers coming his way. It isn't the spot itself that makes the store pay—it's the man who makes the spot pay. Centers of trade are not selected by the public—they ...

If It Fits You, Wear this Cap

October 05, 2011  |   Advertising and Marketing   |     |   0 Comment

If It Fits You, Wear this Cap

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman Advertising isn't a crucible with which lazy, bigoted and incapable merchants can turn incompetency into success—but one into which brains and tenacity and courage can be poured and changed into dollars. It is only a short cut across the fields—not a moving platform. You can't “get there” without “going some.” It's a game in which the worker—not the shirker—gets rich. By its measurement every man stands for what he is and for what he does, not for what he was and what he did. Every day in the advertising world is another day and has to be taken care of with the same energy as its yesterday. The quitter can't survive where the plugger has the ghost of a chance. Advertising doesn't take the place of business talent or business management. It simply tells what a business is and how it is managed. The snob whose father created and who is content to live on what was handed to him, can't stand up against the man who knows he must build for himself. What makes you think that you are entitled to prosper as well ...

How Alexander Untied the Knot

October 03, 2011  |   Advertising and Marketing   |     |   0 Comment

How Alexander Untied the Knot

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman Alexander the Great was being shown the Gordian Knot. “It can't be untied,” they told him; “every man who tried to do so, failed.” But Alexander was not discouraged because the rest had flunked. He simply realized that he would have to go at it in a different way. And instead of wasting time with his fingers, he drew his sword and slashed it apart. Every day a great business general is shown some knot which has proven too much for his competitors, and he succeeds, because he finds a way to cut it. The fumbler has no show so long as there is a brother merchant who doesn't waste time trying to accomplish the impossible—who takes lessons from the failures about him and avoids the methods which were their downfall. The knottiest problems in trade are: 1—The problem of location. 2—The problem of getting the crowds. 3—The problem of keeping the crowds. 4—The problem of minimizing fixed expenses. 5—The problem of creating a valuable good will. None of these knots is going to be untied by fumbling fingers. They are too complicated. They're all inextricably involved—so twisted ...

The Perambulating Showcase

October 01, 2011  |   Advertising and Marketing   |     |   0 Comment

The Perambulating Showcase

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman The newspaper is a huge shop window, carried about the city and delivered daily into hundreds of thousands of homes, to be examined at the leisure of the reader. This shop window is unlike the actual plate glass showcase only in one respect—it makes display of descriptions instead of articles. You have often been impressed by the difference between the decorations of two window-trimmers, each of whom employed the same materials for his work. The one drew your attention and held it by the grace and cleverness and art manifested in his display. The other realized so little of the possibilities in the materials placed at his disposal, that unless some one called your attention to his mediocrities you would have gone on unconscious of their existence. An advertiser must know that he gets his results in accordance with the skill exercised in preparing his verbal displays. He must make people stop and pause. His copy has to stand out. He must not only make a show of things that are attractive to the eye but are attractive to the people's needs, ...

The Pass of Thermopylae

September 30, 2011  |   Advertising and Marketing   |     |   0 Comment

The Pass of Thermopylae

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman Xerxes once led a million soldiers out of Persia in an effort to capture Greece, but his invasion failed utterly, because a Spartan captain had entrenched a hundred men in a narrow mountain pass, which controlled the road into Lacedaemon. The man who was first on the ground had the advantage. Advertising is full of opportunities for men who are first on the ground. There are hundreds of advertising passes waiting for some one to occupy them. The first man who realizes that his line will be helped by publicity, has a tremendous opportunity. He can gain an advantage over his competitors that they can never possess. Those who follow him must spend more money to equal his returns. They must not only invest as much, to get as much, but they must as well, spend an extra sum to counteract the influence that he has already established in the community. Whatever men sell, whether it is actual merchandise or brain vibrations, can be more easily sold with the aid of advertising. Not one half of the businesses which should be exploited ...

The Dollar that Can’t be Spent

September 29, 2011  |   Advertising and Marketing   |     |   0 Comment

The Dollar that Can’t be Spent

Another classic short story about advertising from The Clock that Had no Hands And Nineteen Other Essay About Advertising By Herbert Kaufman Every dollar spent in advertising is not only a seed dollar which produces a profit for the merchant, but is actually retained by him even after he has paid it to the publisher. Advertising creates a good will equal to the cost of the publicity. Advertising really costs nothing. While it uses funds it does not use them up. It helps the founder of a business to grow rich and then keeps his business alive after his death. It eliminates the personal equation. It perpetuates confidence in the store and makes it possible for a merchant to withdraw from business without having the profits of the business withdrawn from him. It changes a name to an institution—an institution which will survive its builder. It is really an insurance policy which costs nothing—pays a premium each year instead of calling for one and renders it possible to change the entire personnel of a business without disturbing its prosperity. Advertising renders the business stronger than the man—independent of his presence. It permanentizes systems of merchandising, the track of which is left for others to follow. A business ...

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