Website Design in Cardiff. SEO and Web Design Bridgend

March 29, 2010  |   Search Engine Optimisation   |     |   0 Comment

Are You Trusting Your Website Designer With The Future Of Your  Business?

Everyone knows that the future of most businesses is tied to the internet don’t they? The sad fact is that most business owners whilst understanding that they need to have a website don’t really understand what it is supposed to do and why they need to have it. The sole purpose of a website is to make your business more money. Whether that is indirectly (for credibility) or directly (through sales), the website must pay for itself.

Website designers are on the whole really nice, creative people. They perform an excellent service and make your website look great. My question is: Can anyone find your website and is anyone buying from you as a result?  If your business isn’t being found on page one of Google and other search engines for your chosen keywords, your website might as well not exist.

Anyone can make a website findable for search terms like “Cardiff International Airport History Site”.  As I write this article, there are only a very few websites that are even trying to compete for those search terms. My guess is that you are far more interested in people who are looking for your business, for example, “plumbers in Cardiff”  or similar search phrases.

Have you tried looking for your own business on the internet? Put yourself in the shoes of your customers and type in to Google the sort of keywords or phrases that they will put in to the search box if they are looking for a business right now. Use action words like buy, recommended, good, best, followed by the description of your business. For example, “Buy carpets in Cardiff”. The results will probably shock you, however now is the time to do something about it.

Get the on page and off page search engine optimisation sorted out for your own website. If you don’t know what this means then please get some serious research done as your business will suffer otherwise. Your competition is wise to this and if your sales are suffering right now, it could just be that your website needs to be sorted out.  Ignorance is no longer an excuse, if you can’t get it done yourself; there are loads of people who can sort it out for you. Just be sure who you are trusting with one of the biggest assets in your business.

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